If you are anything like me, there are lots of clothes in your closet that you no longer wear. They’re either out of fashion, mysteriously became too small **wink wink**, or you simply got tired of them. Rather than accumulating them, consider the recycling program REFASHION THE FUTURE, which Westfield is launching on April 22, coinciding with Earth Day. The program is designed to minimize textile waste by rewarding consumers for turning in their old or unwanted clothing and shoes, and it will continue through December 2017.
Every year, billions of pounds of consumers’ clothing and shoes end up in landfills, wasting valuable material and natural resources while also contributing to significant environmental degradation. Most of these discarded items are actually reusable or recyclable, but only if they are proactively collected.
The REFASHION THE FUTURE initiative enables millions of shoppers to bring their used clothing and shoes (any brand in clean, dry condition) to a participating Westfield shopping centers (listed below).
Upon turning in their unwanted items to concierge desks, Westfield customers will be entitled to receive a Program Rewards Card, which provides shopping deals and promotions at a number of participating retailers (also listed below).
I:CO (short for I:Collect) will sort the items to find their next best use, thereby extending their lifespan and saving resources at the same time. For example, items deemed to still be wearable find new homes as second-hand goods. Un-wearable items are processed to become secondary materials for new products such as cleaning cloth, insulation material, carpet padding or upholstery filling. In a few instances, fibers extracted from discarded items remain in a closed loop within the textile industry and are used for new “up-cycled clothing” and then resold in retail stores. I:CO’s mission and best-in-class procedures are paving the way to a more sustainable future for fashion.
Westfield will receive payment from I:CO for the collected goods, with all proceeds from the program then donated to GLAM4GOOD, a non-profit organization that provides life-changing educational experiences, clothing giveaways, confidence bolstering fashion, and beauty initiatives to enhance the lives of everyday heroes and people in need.
“At GLAM4GOOD, we believe that improving the lives of others is the ultimate form of style,” said Mary Alice Stephenson, Founder and CEO of GLAM4GOOD. “We are honored to be the charitable partner for this groundbreaking initiative which will support our fashion empowerment programs for women and girls.”
PARTICIPATING WESTFIELD SHOPPING CENTERS
• Westfield Annapolis | Annapolis, MD • Westfield Century City | Los Angeles, CA • Westfield Garden State Plaza | Paramus, NJ • Westfield Montgomery | Bethesda, MD • Westfield San Francisco Centre | San Francisco, CA • Westfield Santa Anita | Arcadia, CA • Westfield Topanga & The Village | Los Angeles, CA • Westfield UTC | San Diego, CA • Westfield Valley Fair | San Jose, CA
• Cotton On • Cotton On Kids • Forever 21 • H&M • The North Face •