Masters of Taste 2018, the food and beverage festival held annually at the Rose Bowl in Pasadena, is happening this Sunday, May 6, from 4 pm to 7 pm. is pleased to extend a discount code to our readers. Use FUME18 in the “Enter Promotional Code” box in this page to save $10 off the admission price.

Food sampling at Masters of Taste 2017

I attended last year and it was phenomenal. You can look forward to walking the field of the Rose Bowl tasting food and drink samplings from some of Los Angeles most eclectic restaurants, wineries, and breweries. There are no additional charges once you pay the admission price and parking is free. Because alcohol is served, only 21 and over patrons are invited. No pets are allowed.

Food sampling at Masters of Taste 2017

If you want to enjoy the tastings for an additional hour and with shorter lines, you can purchase a VIP ticket, which will let you into the event at 3 pm.

Helados POPS at Masters of Taste 2017

What is most exciting about Masters of Taste is what it means to accomplish. The event contributes 100% of all proceeds to support the Union Station Homeless Service, a non-profit that is committed to helping homeless individuals in our city. More than just taking care of their immediate needs, this organization provides homeless families with the tools they need to rebuild their lives and continue living productively. So as you taste delicious food and drink, you will be supporting a necessary and worthy cause.

The bartenders turned the rain into a party at Masters of Taste 2017

The pictures you see here are from last year’s event, so that you can get an idea of what you can expect. The rain poured for a while during the event last year, and yet, we had a blast. There’s no rain advisory this time around, and it should be even more exciting under the bright sun!

David Levine enjoying the food at Masters of Taste 2018